Branding
We made the existing logo the foundation for the brand identity, conveying the essence of adventure and risk that characterizes the nomadic lifestyle
Throughout the design phase, our goal was to develop a sustainable branding strategy that not only distinguishes us from competitors but also appeals to adventurous nomads seeking security in their insurance broker.
We trained Midjourney to generate specific styles of photos for the brand identity, followed by color editing in Photoshop. To simplify future editing tasks, we developed a custom Photoshop preset, which unifies images with just one click.
We trained Midjourney to generate specific styles of photos for the brand identity, followed by color editing in Photoshop. To simplify future editing tasks, we developed a custom Photoshop preset, which unifies images with just one click.
Logo
Font and color
Photo style
Social and media
Merch
Web design
We designed the website to represent the company’s deep understanding of the nomadic challenges
Our task was to reflect the mood of nomadism and adventure. We enhanced our branding by incorporating videos, interactive elements and animations to captivate our target audience.
Home page
Presentation
We introduced a presentation template to make our design adaptive within tight timeframes
The template includes variety of data representation methods, from texts
and tables to images and videos. Along with the detailed guidebook,
the template works as a step-by-step guide to further use of our design.
and tables to images and videos. Along with the detailed guidebook,
the template works as a step-by-step guide to further use of our design.
Presentation with 18+ slides
Presentation with 18+ slides
Feedback
I first met the team of CURVES in a project of a friend of mine: The Nomad Gossip Magazine. I was part of a panel during the creative process there. Seeing their work from this perspective (and having some professional background working with design agencies) I was stunned by the level of professionalism and creativity. So I had no other choice than hiring them for the design upgrade of my own business NOMADS.insure.
The process and the result are the most professional and most useful work I have ever purchased in the field of design. The brand book manual provided by Anna and her team doesn’t need to be shy of that of big brands out there! It gives us the necessary toolkit and guidance in every day design implementations across the full range of activities!
Unfortunately the great work and reputation that CURVES is building makes them more busy than I sometimes like as a returning client. But I am lucky that I could get them again for my latest endeavour…
The process and the result are the most professional and most useful work I have ever purchased in the field of design. The brand book manual provided by Anna and her team doesn’t need to be shy of that of big brands out there! It gives us the necessary toolkit and guidance in every day design implementations across the full range of activities!
Unfortunately the great work and reputation that CURVES is building makes them more busy than I sometimes like as a returning client. But I am lucky that I could get them again for my latest endeavour…
Christoph Huebner
Insurance broker and MD of NOMADS.insure
Team
Egor Sokolov
Aleksey Timofeev
Design
Yulia Myshlyaeva
Elina Bolshenkova
Management