Concept
Our goal was to balance web design experimentation with inlabs’s recognizable brand identity.
We explored two distinct visual directions, both grounded in the existing brand system. After internal exploration and discussion, we chose the second concept — a more refined yet flexible direction that became the foundation for inlab’s visual identity.
We fell in love with inlab’s brand identity at first sight — it was designed by Seva Varfolomeev.
Concept 1
Concept 2
Web design
With the core brand direction defined, we designed the main page and case pages.
We intentionally kept the visual language minimal to let the showreel and video content take center stage. To encourage exploration and hands-on interaction, we introduced a playful drawing tool — inviting users to engage with the website in a more tactile, experimental way.
Development
The website was built in Webflow, enabling a smooth design-to-development workflow.
We also set up a flexible CMS that allows the inlab team to publish new cases independently, without our involvement, using Webflow’s intuitive editor.
The result is a dynamic, interactive website that reflects inlab’s experimental mindset and creative energy.
The result is a dynamic, interactive website that reflects inlab’s experimental mindset and creative energy.
Features
Creativity and experimentation are at the core of inlab — so we wanted the website itself to reflect that mindset.
Together with the inlab creative team, we designed a playful drawing tool that allows users to create their own visuals directly on the homepage.
It’s more than just an interaction. As users draw, a subtle randomizer adds small animated icons connected to inlab and inDrive — hidden easter eggs for those who take the time to explore. A small reward for curiosity.
It’s more than just an interaction. As users draw, a subtle randomizer adds small animated icons connected to inlab and inDrive — hidden easter eggs for those who take the time to explore. A small reward for curiosity.
Streamlined portfolio management
We developed a custom CMS-powered admin panel to manage inlab's portfolio independently.
Inlab team can create and publish projects, upload galleries and videos, assign regions, years, brands, and tags, control project order, manage awards and credits, and update SEO and social sharing data — all from a single interface.
The system also supports scheduled publishing, archiving, and precise point-by-point updates, so content can be released without affecting the rest of the site.
The system also supports scheduled publishing, archiving, and precise point-by-point updates, so content can be released without affecting the rest of the site.
Feedback
Ivan Loktev
Senior Digital Producer, inlab, inDrive
At inlab, we were very happy with the work Curves did on our website. The team was responsive, fast, and always ready to dive into the details to find the best possible solution. We especially appreciated how quickly they reacted to requests and how thoughtfully they approached each task, not just executing, but also suggesting better ways to do things. Working with Curves felt reliable and easy throughout the process. Great team, and we’d be happy to work together again.
Team
Management
Anna Egorova
Yulia Myshlyaeva
Design
Anton Shineft
Development
Vladimir Rotov